NatWest is hiring for Software Engineer

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Experience of adobe analytics or web analytics, supporting optimisation campaigns and creating personalised experience
Experience of utilising a data management platform to optimise performance media spend
A basic understanding of web technologies such as HTML, JavaScript or CSS and up to date digital industry knowledge and best practice
A working knowledge of web usability (UX), journey design, digital product process, as well as SEO and digital marketing
The ability to interpret business requirements, with strong stakeholder and project management skills
Strong communication skills, including the ability to influence business decisions and stakeholders with the use of insight

Providing consultancy on strategies to reduce customer friction and improve funnel conversion rates across digital channels
Using data to spot opportunities for optimisation campaigns and implementing using the appropriate programmes and tools
Providing the business with support to help it deliver on its ambition of ultra-personalised customer experiences
Providing formal training support to stakeholders, with the aim of enabling self-service of analytical tools